Conversion
Upsell & Cross-Sell – Rule-based product recommendations
Rule-based upsell & cross-sell system. Define rules in the admin such as "If product X is in the cart → recommend product Y with an optional discount" – no coding required.
In the demo shop
How to try it here
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1
Produktseite: Beim iPhone wird die Silikon-Hülle mit 10 % Rabatt empfohlen, beim Laptop die Tasche 5 € günstiger, bei der Kamera die SD-Karte.
iPhone ansehen → -
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Warenkorb & Mini-Warenkorb: Zum iPhone passen Kopfhörer (−10 %), ab 500 € Warenkorbwert kommen die Bestseller aus „Wohnen & Genuss“ dazu. Ein Klick auf „Hinzufügen“ – der Rabatt steht als eigene Position im Warenkorb.
Jetzt live testen → -
3
Im Admin unter Marketing › Upsell & Cross-Sell: Regeln mit Bedingung (Produkt, Kategorie, Warenkorbsumme, Kundengruppe), Aktion (Produkt, Rabatt in % oder €, Kategorie-Bestseller), Priorität und Gültigkeitszeitraum.
Regeln im Admin ↗
Screenshots from the Shopware Store
Description
Upsell & Cross-Sell – rule-based product recommendations for Shopware 6
Increase your average order value with a flexible rule engine – not a simple "similar products" list, but targeted recommendations based on your own rules:
"If product X is in the cart → show product Y with an optional discount Z."
Everything is configured directly in the Shopware admin – no coding required. A discount shown in the badge is deducted automatically in the cart as a separate discount position.
Your benefits
- Rule-based upsell & cross-sell instead of rigid product lists
- Fully configurable in the admin – via dropdowns, no code
- Optional discount per recommendation (percentage or absolute), deducted automatically in the cart
- Conditions by product, category, cart total and customer group
- Recommend single products or the best sellers of a category
- Priority per rule – if several rules match, the highest priority wins
- Validity period per rule (from/to) for time-limited campaigns
- Displayed on the product page, in the cart, in the mini cart and as a CMS block in Shopping Experiences
- Products already in the cart are not recommended again
- Server-side rule evaluation with caching for good performance
- Can be enabled per sales channel, each display position can be switched separately
Free and extendable via In-App Purchase
Free – free forever:
- Up to 3 active rules
- "Product" condition and "Recommend product" action
- Upsell box on the product page and "Upsell & Cross-Sell" CMS block in product page layouts
- Priority, maximum number of recommendations, hiding products already in the cart
Starter (In-App Purchase):
- Up to 10 active rules
- Discount actions (percentage and absolute)
- Cross-sell box in the cart, in the mini cart and via CMS block in any layout
- Validity period per rule
Business (In-App Purchase) – everything in Starter, plus:
- Unlimited active rules
- Conditions by category, cart total and customer group
- Recommend the best sellers of a category
Typical use cases
- Product A in the cart → recommend matching accessory B
- Product A in the cart → recommend product C with a 10% discount
- Cart over €100 → recommend a premium product
- Category "Laptops" in the cart → recommend the best sellers of the category "Bags"
- Customer group "B2B" + product X → recommend product Y
Ideal for B2C and B2B merchants with complex product combinations.
Documentation: Read now »
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