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Customer Re-engagement & Win-Back Email
Automatically re-engages inactive Shopware 6 customers by email: multi-stage win-back campaigns after a configurable inactivity period, optionally with a discount code.
Free
Coming soon
In the demo shop
How to try it here
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1
Im Demo-Shop gibt es fünf Kunden, deren letzte Bestellung 95 bis 220 Tage zurückliegt.
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2
Die Kampagne hat drei Stufen (90, 120, 180 Tage) – ab Stufe 2 mit Rabattcode.
Win-Back im Admin ↗ -
3
Dashboard und Statistik zeigen, welche Kunden in welcher Stufe sind und wer zurückgekommen ist.
Screenshots from the Shopware Store
Description
Automatically win back inactive customers.
Customers who ordered once and then disappeared are lost potential. With Customer Re-engagement for Shopware 6, you automatically reach out to these customers via email – exactly when the configured inactivity period has been exceeded. Optionally with a personalized discount code.
Unlike abandoned-cart plugins or back-in-stock notifications, this extension specifically targets customers who are simply no longer active: no open cart, no specific product request – just the recognition that a customer has been away too long and should be won back.
Customers who ordered once and then disappeared are lost potential. With Customer Re-engagement for Shopware 6, you automatically reach out to these customers via email – exactly when the configured inactivity period has been exceeded. Optionally with a personalized discount code.
Unlike abandoned-cart plugins or back-in-stock notifications, this extension specifically targets customers who are simply no longer active: no open cart, no specific product request – just the recognition that a customer has been away too long and should be won back.
Your benefits at a glance
- Automatically detect and reach out to inactive customers
- Multi-stage campaigns with up to 3 emails
- Optional, automatically generated discount code
- Selectable criterion: last login or last order
- Statistics dashboard with revenue and conversion rate
Features
- Automatic detection of inactive customers after a configurable period (e.g. 90, 180 or 365 days without order)
- Multi-stage campaigns: up to 3 emails at configurable intervals (e.g. after 3, 6 and 9 months)
- Optional discount code: automatically generated voucher directly in the re-engagement email
- Editable mail templates: all win-back stages plus the weekly Business digest are editable Shopware mail templates under Settings → Email templates (DE + EN)
- Selectable inactivity criterion: last login or last order
- Customer group filter: include or exclude specific groups
- Opt-out link: every win-back email has a personal opt-out link; customers who unsubscribe are never contacted again
- Statistics dashboard: revenue per campaign, reactivation rate over time, A/B results and top stages
- Permission roles (ACL): a dedicated “Win-Back” privilege group (Viewer, Editor, Creator, Deleter) under Users & permissions → Roles
- Manual send: trigger the win-back email for individual customers with one click
Who is this plugin for?
For all Shopware merchants with registered customers – especially B2C shops with a high proportion of returning customers and B2B shops that want to retain customers long-term.Requirements
- Shopware 6 installation
- Registered customers in the shop
- Configured mail sending in Shopware
